who are we
Nourish growth & wellbeing
The building blocks to wellness aren’t about how many changes you can make, its about the quality of change that will embody and empower your journey.
How the journey began
Taroeva was founded in 2023 on a simple but powerful belief: that your health, safety, and wellbeing should always come first. This philosophy has shaped everything we do — from the way we formulate our products to our unwavering commitment to science-backed, bio-active nutrition that supports you not just in living longer, but in living better.
As our journey continues, our mission remains clear: to support both body and mind in a way that promotes true balance and vitality. We believe wellness isn’t a destination — it’s a daily practice, a conscious lifestyle that nurtures your physical, mental, and emotional health.
At Taroeva, we see wellness as an active, holistic pursuit. One that recognises the ever-changing interplay between movement, mindset, and nourishment. We exist to help you cultivate healthier habits, build resilience, and thrive — not just survive — at every stage of life.
Physical Wellness
This dimension of wellness is concerned with all aspects of health that have to do with the body's physical structure, such as Longevity, immune system response, weight management, metabolic and cardiovascular health, strength, and disease prevention. It also includes health promotion behaviours and avoiding harmful health behaviours. The chances to improve your physical wellness status can have a positive effect on your general health and wellness.
Emotional Wellness
The capacity to recognize and manage one's own emotions falls under the category of emotional wellbeing. Emotional wellbeing is defined as the capacity to successfully manage life's pressures and adapt to change and tough circumstances. This is associated with attitudes and believes about self and life. When a self-view is positive, actions, relationships and autonomy are well influenced. Along with this a sound cognitive function helps to improve an individual’s wellbeing on the overall, influencing behaviour especially for transforming negative health habits into positive ones.
Social Wellness
In terms of social wellness, the interaction of the individual with other people, the community and nature is considered. Being included in the society in which we live in is vital to the material and psycho-social empowerment that underpins social wellbeing. Social connections, relationships, and personal expression are all included in the concept of social wellness. The chances to improve your social wellness status can have a positive effect on your general health and wellness.
Meet the Team
Kent Muir, MCom
Founder
I’m Kent — founder, health nerd, and big believer that your best years can still be ahead of you. I build wellness brands to help people not just feel better and empower their wellness journey, but to truly thrive.
With a Master of Commerce and a background in business strategy, I’ve been fortunate to turn my personal passion into purpose. In 2019, I founded JK Labs to support people dealing with digestive issues such as fructose malabsorption. A few years later in 2023, I launched Taroeva Bio Wellness, a brand focused on helping people slow biological ageing, boost energy, and take control of their long-term health and wellness.
Everything I create is designed to be practical, powerful, and rooted in real science — because I believe wellness should feel like it fits you.
Natalie Collins, MSc
Product Development Specialist
Natalie is a biotechnology expert with over 15 years of hands-on experience in research, product development, and clinical support. At Taroeva, she plays a key role in transforming cutting-edge science into practical wellness solutions—formulating products that promote gut health, reduce inflammation, support hormone regulation, and slow biological ageing.
With a Master’s degree in Biotechnology and a background in nutritional science, Natalie combines academic rigour with real-world insights. She has worked closely with clinicians and formulators to ensure that every ingredient used is evidence-based, effective, and safe. Natalie’s mission is to empower people with trusted, science-led products that support better outcomes in vitality, balance, and long-term wellbeing.
Samantha Leigh, BSc
Nutrition Specialist & Food Scientist
Samantha is a dedicated Nutrition Specialist with a Bachelor of Food Science. She brings a strong foundation in nutritional biochemistry and food systems, helping individuals optimise their health through evidence-based, personalised nutrition strategies.
With a deep interest in gut health, hormonal balance, and metabolic wellbeing, Samantha’s approach is both scientific and supportive. She specialises in creating clear, practical plans tailored to each person's unique needs, guiding clients towards long-term, sustainable results.
Whether working one-to-one or contributing to wellness programmes and content, Samantha is passionate about making nutrition both accessible and transformative.
